ArticleFirst-time use of Kano method helps Carrier Corp. research buyers of its air conditioning unitsJoseph Rydholm|November 1, 1997
ArticleQualitative research helps Stanley Hardware reposition its line of mirror doorsSusan Haller, Dale Benedict|November 1, 1994
ArticleReport finds high satisfaction with point-of-service health plans in two citiesQuirk's Staff|January 1, 1993
ArticleRespondents in focus groups, one-on-ones endorse fun-loving Libbey Glass ad campaignJoseph Rydholm|December 1, 1992
ArticleFocus groups, conjoint analysis help develop the Ameritech/Household Int'l. Complete MasterCardMary Tonneberger|May 1, 1992
ArticleResearch with consumers points the way to personifying Mr. Coffee for a new advertising campaignDavid Morawski, Lacey Zachary|March 1, 1992
ArticleTrade Talk: Study finds that may consumers want to buy American-made goodsJoseph Rydholm|May 1, 1991
