Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Employees

Total: 339

ArticleHow mystery shopping programs can boost your brand and your bottom lineDavid Rich|January 1, 2006
ArticleMystery shopping adapts to serve a range of needsPaul Lubin|January 1, 2006
ArticleBuilding client loyalty yields strong ROI for financial services providerJohn Chisholm, Lois Koch|October 1, 2004
ArticleMeasure the total customer experienceStephen Gill, Laurence Smith|October 1, 2004
ArticleExpedia incorporates customer satisfaction feedback and employee input to enhance service and supportBrett Tucker|October 1, 2004
ArticleSatisfied employees are critical to ensuring satisfied customersNancy Cook|October 1, 2004
ArticleWork some process innovation research into your satisfaction studyBrett Hagins|October 1, 2004
ArticleLeveraging the Web for customer and employee satisfaction researchSam Goodner|July 1, 2003
ArticleUse corporate ethnography to understand and reignite your brandGerry Cain|May 1, 2003
ArticleUsing qualitative research to improve corporate intranet sitesRandy Catron|July 1, 1998
ArticleCompanies should view employee research as an investment rather than an expenseJames Porchey|January 1, 1998
ArticleResearch uncovers reasons for worker flightNaomi Brody|December 1, 1997
ArticleFirst of America Bank Corp. measures service quality through surveys of internal and external customersMary Bursek|May 1, 1995
ArticleSurvey tells AT&T how well its employees manage with managed careJoseph Rydholm|June 1, 1994
ArticleTrade Talk: Dealing with those pesky open-ended responsesJoseph Rydholm|February 1, 1994