Marketing Research Articles and Video

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Total: 143

ArticleIn Case You Missed It... May 2008Quirk's Staff|May 1, 2008
ArticleDallas agency tests concepts for Dave & Buster’s TV spots online and in traditional focus groupsOwen Hannay|April 1, 2008
ArticleIn Case You Missed It... November 2007Quirk's Staff|November 1, 2007
ArticleIn Case You Missed It... June 2007Quirk's Staff|June 1, 2007
ArticleIn Case You Missed It... April 2007Quirk's Staff|April 1, 2007
ArticleIn Case You Missed It... March 2007Quirk's Staff|March 1, 2007
ArticleIn Case You Missed It... June 2006Quirk's Staff|June 1, 2006
ArticleTrade Talk: Quite the double-headerJoseph Rydholm|July 1, 2005
ArticleOnline surveys help Paramount Parks keep respondents and visitors happyJoseph Rydholm|July 1, 2004
ArticleU.K. mystery shopping program makes sure songwriters get their royalty paymentsVivian Helm|January 1, 2001
ArticleMinor league, major loyalty - Michigan baseball team surveys its fansTom Logue|October 1, 2000
ArticleMulti-country research aids Cartoon Network's quest for world 'toonification'Joseph Rydholm|April 1, 2000
ArticleProjective techniques help nightclub concoct nostalgia-filled cocktails for Gen X patronsDean Bates|December 1, 1999
ArticleFrom the Publisher: Is research ready for prime time?Tom Quirk|April 1, 1999
ArticleMystery shopping makes sure salespeople sing praises of Yamaha digital pianosJoseph Rydholm|January 1, 1997