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Showing:Health Care (Healthcare)

Total: 423

ArticleThe role of health care and pharmaceutical companies in a multicultural marketplaceThomas Tseng|June 1, 2001
ArticleBringing account planning to direct-to-consumer pharmaceutical advertisingRobert Morais|June 1, 2001
ArticleTaking the mystery out of patient satisfactionJan Beiting|January 1, 2001
ArticleDesigning medical products for the global economyTammy Humm Donelson, Bryce Rutter|November 1, 2000
ArticleLinking health care research methodologiesWayne Howard|June 1, 2000
ArticleQualitative/quantitative combo assists positioning of disposable hearing aidJoseph Rydholm|June 1, 2000
ArticleImpact of health on satisfaction: a customer segmentation case studyDavid Langley, Lori Cook|June 1, 2000
ArticleHow a medical diagnostics company incorporated customer input at every stepEileen Moran|June 1, 2000
ArticleThe marketer's conundrum: managing health care's negative demandDiana Bartlett|June 1, 2000
ArticleConsumers' contradictions: value and other brand attributesDavid Langley, Lori Cook|March 1, 2000
ArticleEffective uses of 'effect size' statistics to demonstrate business valueLori Cook|October 1, 1999
ArticleEstimating sample size for a descriptive study in quantitative researchGang Xu|June 1, 1999
ArticleManaging sensitive issues in health care qualitative researchMurray Simon|June 1, 1999
ArticleInferring patient loyalty from patient satisfaction dataDavid Drachman|June 1, 1999
ArticleUnruly tangents in health care focus groupsLaura Swart|June 1, 1999