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Showing:Hispanic

Total: 115

ArticleAcculturation vs. assimilation among U.S. Hispanics: e-mail self-reportsFelipe Korzenny|November 1, 1999
ArticleProjective techniques: Do they work in the Hispanic market?Belkist Padilla|April 1, 1999
ArticleHispanic buying powerRicardo Lopez|April 1, 1998
ArticleAcculturation: conceptualization and measurementFelipe Korzenny, Rebecca Abravanel|April 1, 1998
ArticleTrends in Hispanic researchFelipe Korzenny, Betty Korzenny|February 1, 1998
ArticleUnderstanding Hispanic culture: a case for ethnographic researchRoberta Maso-Fleischman|April 1, 1997
ArticleResearch uncovers Hispanic advertising impactFelipe Korzenny, Rebecca Abravanel, Adrien Lanusse|April 1, 1997
ArticleAcculturation, value orientation and media usage in the U.S. Hispanic marketM. Valdes|April 1, 1997
ArticleSpanish-language advertising boosts loyaltyFelipe Korzenny, Betty Korzenny, Rebecca Abravanel, Adrien Lanusse|January 1, 1996
ArticleThe myths of ethnic marketing researchKent Phillips|January 1, 1996
ArticleKey incidence issues when conducting research among HispanicsDavid Taber, Doug Spaulding|May 1, 1995
ArticleTrade Talk: They wrote the book on the Hispanic marketJoseph Rydholm|May 1, 1995
ArticleMarket research & measurement in Mexico: key guidepostsLoretta Adams|January 1, 1995
ArticleSpend your money wisely!Roger Sennott, David Taber|January 1, 1995
ArticleTrade Talk: Book reviews: Market segmentation and other fun topicsJoseph Rydholm|June 1, 1994