Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:International Firms

Total: 42

ArticleEthnography-based hybrid research stretches four continents to study workplace interactionBrian Green|November 1, 2012
ArticleThe rise of marketing research in ChinaTheo Downes-Le Guin, David Ying Hon Ho|November 1, 2012
ArticleDrawing more useful insights from social media dataSourabh Sharma|August 1, 2012
ArticleA report on the Confirmit Market Research Software SurveyTim Macer, Sheila Wilson|August 1, 2012
ArticleUsing social media as the next step in CRMSuresh Subbiah|August 1, 2012
ArticleConsiderations for conducting market research in ChinaDavid Ying Hon Ho|November 1, 2011
ArticleUsing qualitative research to optimize a global Web site for platinumKelly Hancock|November 1, 2011
ArticleTacos in Tel Aviv? Research advises Mexican restaurant chain against opening franchises in IsraelMichael Lieberman, James Rohde|August 1, 2011
ArticleBest practices in managing offshore research processesKumar Mehta|July 1, 2011
ArticleData Use: Are global scales as easy as 1-2-3 or A-B-C?Kristin Cavallaro|January 1, 2011
ArticleA look at business-to-business market research in RussiaMatthew Harrison, Tatiana Klimenko|November 1, 2010
ArticleQualitatively Speaking: Cross-cultural insights enrich the researcher as much as the researchBryan Urbick|November 1, 2010
ArticleConducting competitive intelligence research among Internet providers in BrazilGeisa Rodrigues|November 1, 2010
ArticleHow Sony BMG used the Web to reach a disappearing audienceEmily Goon|February 1, 2010
ArticleBrazilian hair care firm Beleza Natural thrives by keeping close to its rootsHy Mariampolski, Leticia Moreira Casotti, Maribel Carvalho Suarez|February 1, 2010