Marketing Research Articles and Video

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Total: 112

ArticleWhat happens when community participants start acting like researchers?Niels Schillewaert, Tom De Ruyck, Anouk Willems|April 1, 2013
ArticleDads are a rising consumer force ignored by most brandsJon McNeill|February 1, 2013
ArticleHow research can help keep marketing claims in complianceBruce Isaacson|January 1, 2013
ArticleThe international language of valueJane Mount|November 1, 2012
ArticleIn Case You Missed It... November 2012Quirk's Staff|November 1, 2012
ArticleSocial media-based tools helped find, retain respondents for unique studyKelley Styring|August 1, 2012
ArticleMarketers learn to play at social media gamesEd Jessup|August 1, 2012
ArticleThe value of tracing the shopper’s path to purchaseRuss Rubin|July 1, 2012
ArticleThe evolution of shopper marketingLisa Hurst|July 1, 2012
ArticleThe right message for the right category: Using social influence at the shelfValla Roth|May 1, 2012
ArticleFamily research: Keep on trying 'til you reach the highest (common) groundJanet Oak|April 1, 2012
ArticleMake a splash! A quick look at the waves of market innovationRalph Blessing|March 1, 2012
ArticleIncorporating qualitative into package design researchJerry Thomas|January 1, 2012
ArticleConsumers are like Google: Brand-building and the search for meaningCharles Young|December 1, 2011
ArticleHow research helped develop the USPS’s Sample Showcase programEmily Goon|December 1, 2011