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Showing:Pharmaceutical Products

Total: 114

ArticleUse research to make sure your product's positioning is solid, relevantGeorge Pettinico|March 1, 2012
ArticleData Use: Reconciling Hispanic product evaluation ratingsJeffry Savitz|December 1, 2011
ArticleBig Pharma, the new economy and its effect on marketing researchJames Heasley|December 1, 2011
ArticleUsing patient profiling to improve the pharma buying processJames Heasley|October 1, 2011
ArticleDoctors prescribe the best ways for pharma reps to sell to themPatti Kaiser|October 1, 2011
ArticleWinning at retail with virtual shopping researchValla Roth|June 1, 2011
ArticleHow 3-D storytelling collages can jump-start focus group discussionsSusan Fader|May 1, 2011
ArticleDean/Frist debate livens up PMRG conferenceQuirk's Staff|April 1, 2011
ArticleTrade Talk: Online pharma marketing research course gets an updateJoseph Rydholm|March 1, 2011
ArticleBy the Numbers: For better pharma marketing research, start with the business decision in mindSam Sabrin|March 1, 2011
ArticleThe synergistic effects of product characteristics and promotional mixMichael Latta|March 1, 2011
ArticleHow to submit patient or physician attitudinal survey data to medical journalsJan Redfern, Laura Quinn|March 1, 2011
ArticleHow to obtain a 360-degree view of pharmaceutical usageLaura Winn Johnson|February 1, 2011
ArticleAmericans confused on how to catch and treat the common coldQuirk's Staff|November 1, 2010
ArticleAffective positioning: how research can help marketers understand consumer emotionsRoger Straus|October 1, 2010