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ArticleInterviews with pediatricians found mistrust of pharma firms’ CRM and SFA programsMary Jean Koontz|June 1, 2010
ArticleQualitatively Speaking: How big pharma is misusing qualitative marketing researchLaura Cusumano|April 1, 2010
ArticleRapport and reports - what matters to health-care research end users?Michael Feehan, Denise Wong, John Hartman, Linda Lawrie|December 1, 2009
ArticlePharma's a battlefield: why companies should spend, not skimp, on market researchAndrew Cutler|November 1, 2009
ArticleFaster than a speeding survey: Part I: Rules of the road for online research with physiciansTerri Maciolek, Jeffrey Palish|June 1, 2009
ArticleDevelop and deliver pharmaceutical market research that improves brand strategyMelinda Kizer|June 1, 2008
ArticleStudy examines health care providers’ views on recommending nonprescription medicinesStephen Hellebusch|June 1, 2007
ArticleA field test of Rogers’ adoption typology among health care providersMichael Latta|June 1, 2007
