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Showing:Sports

Total: 54

ArticleBeyond awareness and recall: rethinking sponsorship measurementNicholas Cameron|August 1, 2011
ArticleFor Super Bowl ad faves, location isn't everythingQuirk's Staff|February 1, 2011
ArticleAmericans fickle about football teams but the top spot proves tough to crackQuirk's Staff|November 1, 2010
ArticleThe psychology of Facebook: what teens want from your brand onlineAmy Henry|October 1, 2010
ArticleCracking the code of social media data analysisThomas Malkin|August 1, 2010
ArticleAre car and beer ads lost amidst network promotion during the Super Bowl?Quirk's Staff|January 1, 2010
ArticleThe Top 10s in 2009 entertainmentDecember 1, 2009
ArticleTrade Talk: Eisenberg book looks at why we buyJoseph Rydholm|November 1, 2009
ArticleRecession markdowns miss the NFLQuirk's Staff|August 1, 2009
ArticleHow do respondent behaviors and online sample quality affect measures of ad performance?Don Bruzzone|April 1, 2009
ArticleDo NCAA brackets and green thumbs mix?Quirk's Staff|March 1, 2009
ArticleSponsors prove big winners at the GamesQuirk's Staff|August 1, 2008
ArticleTrade Talk: Quite the double-headerJoseph Rydholm|July 1, 2005
ArticleMinor league, major loyalty - Michigan baseball team surveys its fansTom Logue|October 1, 2000
ArticleMaxfli puts a new spin on its golf ball lineJoseph Rydholm|May 1, 1997