Marketing Research Articles and Video

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Showing:Telecommunications

Total: 73

ArticleThoughts on the role of video and ethnography in marketing researchGavin Johnston|December 1, 2005
ArticlePre-research planning helps Texas tech firm put findings in motionLaura Patterson|March 1, 2005
ArticleTrade Talk: Reading the tea leaves in BostonJoseph Rydholm|July 1, 2004
ArticleMoving a telephone survey to the WebHeather Woodward|January 1, 2004
ArticleResearch shows importance of service level agreements as potential marketing tool for communications firmsJoseph Rydholm|April 1, 2002
ArticleEye-tracking helps fine-tune AT&T's customer service siteSandra Marshall, Maritza DiSciullo, Tim Drapeau|July 1, 2001
ArticleReducing customer churnKathi McGregor|April 1, 2001
ArticleSurvey tells AT&T how well its employees manage with managed careJoseph Rydholm|June 1, 1994
ArticleFocus groups, conjoint analysis help develop the Ameritech/Household Int'l. Complete MasterCardMary Tonneberger|May 1, 1992
ArticleResearch and marketing breathe new life into a mature productQuirk's Staff|April 1, 1991
ArticleSpeed dialingQuirk's Staff|December 1, 1990
ArticleAttitude surveys keep phone company in touchBeth Hoffman|June 1, 1988
ArticleResearch helps AT&T sharpen its newsletterQuirk's Staff|March 1, 1987