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Showing:Brand/Image Tracking

Total: 167

ArticleEvolving customer satisfaction through brand authenticityJeff Hall, David Robbins, Kerry Colligan|October 1, 2009
ArticleThe ignored importance of brands in the American auto industryLorne McMillan|October 1, 2009
ArticleWhat can measuring brain waves tell us about an ad’s effectiveness?Charles Young, Stephen Sands|August 1, 2009
ArticleIn Case You Missed It... August 2009Quirk's Staff|August 1, 2009
ArticleMobile research - the fifth methodology?Tim Snaith|August 1, 2009
ArticleA look at the buying process modelSharon Paik|June 1, 2009
ArticleAdd some strategy to your concept evaluation processKevin Dona|April 1, 2009
ArticleHow images work to brand a quick-service restaurantCharles Young|March 1, 2009
ArticleWhat makes a brand great to today’s youth?Chris Hubble, Bill Russo|February 1, 2009
ArticleFeedback portals can engender customer goodwill, satisfactionVivek Bhaskaran|January 1, 2009
ArticleBlog mining - another tool for the research professionalHugh Davis, Mike Oberholtzer|January 1, 2008
ArticleData Use: Creating a new scale of brand prestige using latent class modelingMelvin Prince|October 1, 2007
ArticleTektronix uses research to create key customer metrics and drive marketing and sales strategiesLaura Patterson, Martyn Etherington|March 1, 2007
ArticleA how-to guide to using online specialty panelsMitch Eggers|February 1, 2007
ArticleEnhancing awareness tracking studiesNorman Leferman|November 1, 2006