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Showing:Qualitative Research

Total: 1668

ArticleUnderstanding the mature consumerLeslie Harris|April 1, 1993
ArticleContact lens manufacturer Wesley-Jessen focuses on customer opinion with ongoing researchQuirk's Staff|April 1, 1993
ArticleResearch with business customers drives Georgia-Pacific Corp.'s massive reorganization effortJoseph Rydholm|April 1, 1993
ArticleQualitative ad research: walk like a researcher, think like a creative personDaisy Spier|March 1, 1993
ArticleGroup response measurement systems aid in ad testing and moreJim Strelchun|March 1, 1993
ArticleFocus gruops give a Dallas hospital insight into men's attitudes toward health careQuirk's Staff|January 1, 1993
ArticleDiskette-based surveys for qualitative researchAlbert Fitzgerald|January 1, 1993
ArticleChoosing an outside research consultantTheresa Wrobel|December 1, 1992
ArticleSurveying focus group respondents yields unexpected benefitsAlice Rodgers|December 1, 1992
ArticleMoving client/moderator communications into the 1990sThomas Greenbaum|December 1, 1992
ArticleSurveying focus group respondents yields unexpected benefitsAlice Rodgers|December 1, 1992
ArticleQualitative report writing - is faster better?Naomi Henderson|December 1, 1992
ArticleHow qualitative researchers see the consumer of the 90sJudith Langer|December 1, 1992
ArticleWhen a Hispanic is not a Hispanic: issues in conducting Hispanic qualitative researchFelipe Korzenny, Betty Korzenny|November 1, 1992
ArticleMail survey, mystery shops and other research contribute to Connecticut bank's customer satisfaction effortsJoseph Rydholm|October 1, 1992