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Showing:Qualitative Research

Total: 1668

ArticleFrom the Publisher December 1991: Proper planning essentialTom Quirk|December 1, 1991
ArticleBackroom moderators...or How two perspectives are better than oneTim Huberty|December 1, 1991
ArticleBoston Edison uses research to measure the success of an energy conservation programMary Spada|December 1, 1991
ArticleGuidelines for videotaping qualitative researchTammy Sachs|December 1, 1991
ArticleHow to keep respondents from taking over focus groupsJudith Langer|December 1, 1991
ArticleFocus on advertising: When, why & how to use qualitative researchDaniel Oromaner|December 1, 1991
ArticleBeyond conventional focus groups: emerging options for qualitative researchHy Mariampolski|December 1, 1991
ArticleEnhancing primary research with secondary researchRobert Aaron|November 1, 1991
ArticleStiefel Laboratories hopes updated packaging will attract new users without alienating current consumersJoseph Rydholm|October 1, 1991
ArticleChick-fil-A uses research to fine-tune its spring promotionDavid Robertson|June 1, 1991
ArticleConsumers give Mannington a winning formula for new vinyl flooring productJoseph Rydholm|May 1, 1991
ArticleDesigning screening questionnaires to minimize dishonest answersKevin Waters|May 1, 1991
ArticleNatural group interviewing revisitedMichael Curtis|May 1, 1991
ArticleDefining the system of needs in an industrial marketCliff Havener|April 1, 1991
ArticleRetooling the focus group to business-to-business researchDaniel Oromaner|April 1, 1991