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Showing:Qualitative Research

Total: 1668

ArticleUses and misuses of business-to-business focus groupsAlan Zimmerman|April 1, 1990
ArticleIn-depth interviews with dealers yield many benefits for farm equipment manufacturerQuirk's Staff|April 1, 1990
ArticleFrom the Publisher March 1990: New book could help you avoid first-time focus group problemsTom Quirk|March 1, 1990
ArticleAdvertising research plays an integral role in the success of Fallon McElligott adsTim Huberty|March 1, 1990
ArticleFocus groups tell California-based mountain bike maker its ad campaign is a winnerJoseph Rydholm|March 1, 1990
ArticleTrade Talk: Re-thinking the youth marketJoseph Rydholm|February 1, 1990
ArticleResearch guides Holiday Corp.'s creation of a lodging chain for business travelersJoseph Rydholm|February 1, 1990
ArticleProgram identifies repeat respondentsQuirk's Staff|January 1, 1990
ArticleHow to get better tape recordings of focus groups and interviewsStephanie Tudor|December 1, 1989
ArticleResearch helps Boy Scouts of America communicate an active, adventurous imageJoseph Rydholm|December 1, 1989
ArticleTrade Talk: Syndicated study finds college market viableJoseph Rydholm|December 1, 1989
ArticleCustomer observation: procedures, results, and implicationsHarry Krueckeberg|December 1, 1989
ArticleThe rules change when conducting focus groups for business to business researchNick Calo|December 1, 1989
ArticleQualities of a Master ModeratorNaomi Henderson|December 1, 1989
ArticleTrade Talk: Survey segments U.S. Hispanic marketJoseph Rydholm|November 1, 1989