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Showing:Brand Positioning Studies

Total: 306

ArticleTop 10 most intimate brands: Study highlights how emotions impact brand relationshipsRina Plapler|April 1, 2016
ArticleWhat does Donald Trump have to do with the emotions of inertia?Mike Mabey, Alex Xiaoguang Zhu|February 1, 2016
ArticleStrategies for marketing to cosmopolitan consumersMelvin Prince|February 1, 2016
ArticleConnect with younger consumers using inclusive niche marketingEd Jessup|January 1, 2016
ArticleBest practices for brands adapting to the omnichannel consumer decision journeyMini Kalivianakis|December 1, 2015
ArticleTrade Talk: Consumers seek a dialogue rather than a monologueJoseph Rydholm|December 1, 2015
ArticleLeveraging current (or routine) data to better inform the brandMichael Heasley|December 1, 2015
ArticleCampaigning vs. conversing: Is your digital marketing missing the mark?Kevin Layton|November 1, 2015
ArticleQueue Bits: Social media influencing online clothing purchasesQuirk's Staff|October 1, 2015
ArticleQueue Bits: Shoppers find some store tracking technology to be “creepy”Quirk's Staff|August 1, 2015
Article5 guidelines for mapping out your dashboard presentationMichelle Pfister|August 1, 2015
ArticleQueue Bits: Consumers prefer customer service assistance via textingQuirk's Staff|August 1, 2015
ArticleLose your gut: Incorporating shelf-based packaging insights to drive in-market successScott Young|August 1, 2015
ArticleThe challenges of data collection in Latin AmericaHelen Parker|August 1, 2015
ArticleHow to improve tracking studies and deliver real-world marketing decisionsMelissa Kevorkian|July 1, 2015