ArticleQualitative advertising communication checks: 10 rules to guarantee great creative choicesPamela Rogers|March 1, 1997
ArticleVeriFone conducts wide-ranging international research project to develop new product conceptJoseph Rydholm|November 1, 1996
ArticleMaker of design software uses telephone interviews to keep in touch with customers around the worldJoseph Rydholm|April 1, 1995
ArticleSpending a little time getting to know respondents can improve your qualitative learningTim Huberty|March 1, 1995
ArticleQualitative research helps Stanley Hardware reposition its line of mirror doorsSusan Haller, Dale Benedict|November 1, 1994
ArticleWith research as a guide, General American Insurance restructures for the futureSally Martin, Susan Spaulding|October 1, 1994
ArticleResearch with business customers drives Georgia-Pacific Corp.'s massive reorganization effortJoseph Rydholm|April 1, 1993
ArticleRespondents in focus groups, one-on-ones endorse fun-loving Libbey Glass ad campaignJoseph Rydholm|December 1, 1992
ArticleBoston Edison uses research to measure the success of an energy conservation programMary Spada|December 1, 1991
ArticlePackaging research guides positioning of 3M's innovative line of wood care productsJoseph Rydholm|October 1, 1991
