ArticleBrand positioning to multiple markets - change the message, not the missionDennis Crowley|June 1, 2011
ArticleBuilding and measuring brand personality: How does your brand behave?Michael Lieberman|February 1, 2011
ArticleSetting research action standards to guide brand hierarchy decisionsKevin Waters|January 1, 2011
ArticleCreating consumer-brand connections via social media - why consumers care and what worksBrant Cruz, Josh Mendelsohn|August 1, 2010
ArticleData Use: Improve confidence in findings with strength-of-conviction metricMichael Feehan, Erik Coats, Cristina Ilangakoon|June 1, 2010
ArticleStrong sense of corporate identity key to marketing success, research saysLarry Ackerman|April 1, 2010
ArticleResearch shows the power of telling a good story when creating advertising aimed at kidsCharles Young|February 1, 2010
