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Showing:Brand Loyalty Studies

Total: 237

ArticleWhat makes a brand great to today’s youth?Chris Hubble, Bill Russo|February 1, 2009
ArticleMystery shopping for the food-service industryDavid Agius|January 1, 2009
ArticleFeedback portals can engender customer goodwill, satisfactionVivek Bhaskaran|January 1, 2009
Article2008's new products fail to registerQuirk's Staff|November 1, 2008
ArticleAnalyzing the role that car brochures play in the auto sales processCharles Young|October 1, 2008
ArticleThe Net Promoter Score debate and the meaning of customer loyaltyBob Hayes|October 1, 2008
ArticleBrand loyalty suffers as budgets tightenQuirk's Staff|October 1, 2008
ArticleUse research to keep customers happy and management well-informedPaul Lubin|October 1, 2008
ArticleDespite their customers' lack of choices, utilities can still benefit from measuring the multiple aspects of loyaltyChris Parcenka|March 1, 2008
ArticleHow StorageTek built its B2B satisfaction and loyalty research programJoan Fredericks, Hernando Gonzalez|March 1, 2007
ArticleTektronix uses research to create key customer metrics and drive marketing and sales strategiesLaura Patterson, Martyn Etherington|March 1, 2007
ArticleA how-to guide to using online specialty panelsMitch Eggers|February 1, 2007
ArticleResearch examines drivers of consumer trust in pharmaceutical and other brandsAlastair Bruce, Luc Rens|June 1, 2006
ArticleThe reality of Baby Boomer brand loyaltyHeather Stern|February 1, 2006
ArticleCustomer satisfaction research gives voice to the silent majorityJared Heyman|October 1, 2005