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Showing:Bus.-To-Bus. Research

Total: 243

ArticleA process approach to business-to-business researchJohn Moran|April 1, 1994
ArticleResearch leads old-line company to change name, launch new productEdwin Slaughter|April 1, 1994
ArticleTips for selecting the best methodology for industrial marketing researchChris Van Derveer|April 1, 1994
ArticleResearch with business customers drives Georgia-Pacific Corp.'s massive reorganization effortJoseph Rydholm|April 1, 1993
ArticleTrade Talk: Message to business: know thy customerJoseph Rydholm|April 1, 1993
ArticleTrade Talk: Biz-to-biz technique aims to bridge the gapJoseph Rydholm|October 1, 1992
ArticleConsumers give Mannington a winning formula for new vinyl flooring productJoseph Rydholm|May 1, 1991
ArticleDefining the system of needs in an industrial marketCliff Havener|April 1, 1991
ArticleResearch instrumental in creating system for measuring reader feelings about B2B publicationsJoseph Rydholm|April 1, 1991
ArticleRetooling the focus group to business-to-business researchDaniel Oromaner|April 1, 1991
ArticleResearch and marketing breathe new life into a mature productQuirk's Staff|April 1, 1991
ArticleStrategic marketing and marketing researchG.E. Cressman|January 1, 1991
ArticleResearch helps maker of gardening containers expand its product lineQuirk's Staff|October 1, 1990
ArticleReader survey helps new magazine keep up with changes in the recording industryJoseph Rydholm|May 1, 1990
ArticleFocus groups aid positioning of new boiler control technologyJoseph Rydholm|April 1, 1990