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Showing:Psychological/Emotion Research

Total: 253

ArticleProjective marketing research techniques can uncover the hidden truthDecember 1, 2006
ArticleMorphological market and media researchPatricia Sauerbrey Colton|December 1, 2006
ArticleFacial coding and eye tracking help uncover consumers’ true responsesDan Hill|October 1, 2006
ArticleResearch examines drivers of consumer trust in pharmaceutical and other brandsAlastair Bruce, Luc Rens|June 1, 2006
ArticleResearchers use a mix of qualitative methods to help Barilla learn how Americans view Italian foodSharon Wolf, Hy Mariampolski|June 1, 2006
ArticleAnalysis of beer ads shows the role of emotion in effective advertisingKarl Rosenberg|April 1, 2006
ArticleUnlocking the ties that bindCamille Nicita, Paul Curran, Bill Thomas|March 1, 2006
ArticleThe reality of Baby Boomer brand loyaltyHeather Stern|February 1, 2006
ArticleBehavioral science techniques in medical marketing researchJoel Goldberg|June 1, 2005
ArticleConsumer decision-making models, strategies and theories, oh my!Michael Richarme|February 1, 2005
ArticleTrade Talk: This book is worth its weightJoseph Rydholm|January 1, 2003
ArticleWriting focus group reports with signifcanceJoseph Yeager|December 1, 2002
ArticleHow marketers are adding cachet to their productsLange Hart, Cheryl Swanson|May 1, 2002
ArticleQualitatively Speaking: The effects of 9/11 on Hispanic researchJim Loretta|April 1, 2002
ArticleChrysler dug deep with archetype research to shape its PT CruiserJoseph Rydholm|December 1, 2000