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Showing:Brand Identity

Total: 312

ArticleData Use: Improve confidence in findings with strength-of-conviction metricMichael Feehan, Erik Coats, Cristina Ilangakoon|June 1, 2010
ArticleAd research and the element of emotional surprise - the tale of Susan BoyleCharles Young|May 1, 2010
ArticleTelling tales: How taking the time to listen can boost brand buildingBob Deutsch|May 1, 2010
ArticleThe basics of successful rebranding researchMichaela Mora|March 1, 2010
ArticleWhen using laddering in B2B research, target your probes effectivelyBernadette DeLamar|March 1, 2010
ArticleAmericans put trust in time-honored brands ... and Google?Quirk's Staff|March 1, 2010
ArticleResearch shows the power of telling a good story when creating advertising aimed at kidsCharles Young|February 1, 2010
ArticleIn Case You Missed It... February 2010Quirk's Staff|February 1, 2010
ArticleUsing creative packaging to encourage kid-brand engagementTed Mininni|February 1, 2010
ArticleUnderstanding kid and tween brand affinityWynne Tyree|February 1, 2010
ArticleBrazilian hair care firm Beleza Natural thrives by keeping close to its rootsHy Mariampolski, Leticia Moreira Casotti, Maribel Carvalho Suarez|February 1, 2010
ArticleInsights and implications for packaging researchScott Young|January 1, 2010
ArticleHow to evoke respondents’ brand-related storiesTom Neveril|December 1, 2009
ArticleYou can learn some interesting things when you force consumers to stop using - or make them use too much of - a productBryan Urbick|December 1, 2009
ArticleIn Case You Missed It... December 2009Quirk's Staff|December 1, 2009