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Showing:Brand Positioning Studies

Total: 306

ArticleEye tracking, product placement and Lady Gaga: What Bad Romance can teach us about embedded brandingStefanie Gehrke, Jennifer Knodler|January 1, 2011
ArticleHow to get brand equity studies off the groundJames Rohde|December 1, 2010
ArticleIn Case You Missed It... October 2010Quirk's Staff|October 1, 2010
ArticleAffective positioning: how research can help marketers understand consumer emotionsRoger Straus|October 1, 2010
ArticleConsiderations when employing a market research online communityJulie Wittes Schlack|August 1, 2010
ArticleCreating consumer-brand connections via social media - why consumers care and what worksBrant Cruz, Josh Mendelsohn|August 1, 2010
ArticleData Use: Improve confidence in findings with strength-of-conviction metricMichael Feehan, Erik Coats, Cristina Ilangakoon|June 1, 2010
ArticleIn Case You Missed It... May 2010Quirk's Staff|May 1, 2010
ArticleTelling tales: How taking the time to listen can boost brand buildingBob Deutsch|May 1, 2010
ArticleStrong sense of corporate identity key to marketing success, research saysLarry Ackerman|April 1, 2010
ArticleThe basics of successful rebranding researchMichaela Mora|March 1, 2010
ArticleResearch shows the power of telling a good story when creating advertising aimed at kidsCharles Young|February 1, 2010
ArticleIn Case You Missed It... February 2010Quirk's Staff|February 1, 2010
ArticleUsing creative packaging to encourage kid-brand engagementTed Mininni|February 1, 2010
ArticleUnderstanding kid and tween brand affinityWynne Tyree|February 1, 2010