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Showing:Health Care (Healthcare) Research

Total: 338

ArticleMeasuring the effectiveness of its DTC TV ads helps pharma firm gauge ROMI to brandsRamon Portilla|April 1, 2006
ArticleBehavioral science techniques in medical marketing researchJoel Goldberg|June 1, 2005
ArticleRespondents in women’s health study cite doctor/patient disconnectTara Olson, Sherrie Aycock|June 1, 2005
ArticleA look at consumer-driven health care informaticsDinesh Sharma|June 1, 2005
ArticleA prescription for testing multi-page print ads onlineCharles Young|January 1, 2005
ArticleHow simulators can aid successful pharmaceutical product launchesKent Stephan|June 1, 2004
ArticleEffective patient satisfaction research requires multiple survey instrumentsNancy Cook|June 1, 2004
ArticleAnalyzing satisfaction data in the health care settingPatrick Quinlan|June 1, 2004
ArticleHow to re-brand a hospitalDavid Kay|June 1, 2004
ArticleResearchers at three health plans talk about their use of qualitativeSheryl Bronkesh, Dawn Hunter|June 1, 2003
ArticlePerception Analyzers aid development of ad campaign for prenatal care programsSteve Appel, Barbara Bird|June 1, 2003
ArticleCDC turns to qualitative research to address fears of bioterrorismMark Herring, Richard Tardif|June 1, 2003
ArticleHybrid approach aids development of communication strategy for clinical trialsMike Hess, Reema Vyas|March 1, 2003
ArticleUniversity of Michigan Medical Center turns to usability testing to fine-tune an informational Web Site on colorectal cancerDebra Power, Michael Fetters, Mack Ruffin|June 1, 2002
ArticleUsing motivational research to shape a cardiac center's ad campaignJennifer Hirt-Marchand|March 1, 2002