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Showing:Brand Identity

Total: 312

ArticleWhat makes a brand great to today’s youth?Chris Hubble, Bill Russo|February 1, 2009
ArticleYour product's packaging must close the saleCharles Young|January 1, 2009
ArticleFeedback portals can engender customer goodwill, satisfactionVivek Bhaskaran|January 1, 2009
ArticleA look at the power of the design, the formula and the brand in taste testingNeil Kalt|August 1, 2008
ArticleGetting to know eco-aware consumersKent Ragen|August 1, 2008
ArticleResearch should be involved at the outset of any (re)packaging processJerry Thomas|January 1, 2008
ArticleBlog mining - another tool for the research professionalHugh Davis, Mike Oberholtzer|January 1, 2008
ArticleThe four types of brand memoriesCharles Young|April 1, 2007
ArticleTektronix uses research to create key customer metrics and drive marketing and sales strategiesLaura Patterson, Martyn Etherington|March 1, 2007
ArticleEnhancing awareness tracking studiesNorman Leferman|November 1, 2006
ArticleBy The Numbers: Increase survey response rates by increasing relevancePhilip Derham|October 1, 2006
ArticleResearch examines drivers of consumer trust in pharmaceutical and other brandsAlastair Bruce, Luc Rens|June 1, 2006
ArticleUnlocking the ties that bindCamille Nicita, Paul Curran, Bill Thomas|March 1, 2006
ArticleLoosening the wheels of innovationCara Woodland, Lauren Bierbaum|March 1, 2006
ArticleThe reality of Baby Boomer brand loyaltyHeather Stern|February 1, 2006