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Showing:Brand Positioning Studies

Total: 306

ArticleHow images work to brand a quick-service restaurantCharles Young|March 1, 2009
ArticleHow marketing research can help the restaurant industry get through the recessionJoseph Rydholm, Emily Goon|March 1, 2009
ArticleWhat makes a brand great to today’s youth?Chris Hubble, Bill Russo|February 1, 2009
ArticleFeedback portals can engender customer goodwill, satisfactionVivek Bhaskaran|January 1, 2009
ArticleAnalyzing the role that car brochures play in the auto sales processCharles Young|October 1, 2008
ArticleData Use: The insidious top-box and its effects on measuring line shareBob Gertsley|August 1, 2008
ArticleData Use: An indexing approach to brand equityWilliam Bailey|June 1, 2008
ArticleLaddering, mapping lead the way to better positioningPatrick Quinlan|June 1, 2008
ArticleThe role of the Internet in brand discoveryJean Durall, Cate Riegner, Josh Crandall|April 1, 2008
ArticleData Use: Creating a new scale of brand prestige using latent class modelingMelvin Prince|October 1, 2007
ArticleThe four types of brand memoriesCharles Young|April 1, 2007
ArticleTektronix uses research to create key customer metrics and drive marketing and sales strategiesLaura Patterson, Martyn Etherington|March 1, 2007
ArticleEnhancing awareness tracking studiesNorman Leferman|November 1, 2006
ArticleResearch examines drivers of consumer trust in pharmaceutical and other brandsAlastair Bruce, Luc Rens|June 1, 2006
ArticleResearch lays foundation for hospital’s non-traditional ad campaignRobin Segbers|June 1, 2006