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Showing:Advertising Research

Total: 586

ArticleIn Case You Missed It...May/June 2025Quirk's Staff|May 1, 2025
ArticleSurvey Monitor May/June 2025Quirk's Staff|May 1, 2025
ArticleThe effects of AI on streaming: Opportunities for brand growthFarid Jeeawody|April 17, 2025
ArticleQuirk’s Time Capsule – 1999Quirk's Staff|March 1, 2025
ArticleMaximizing ad impact with insights from DirecTV, Warner Bros. Discovery and vendor sideBen Elliott, Charlotte Lipman, Johanna Moscoso|February 11, 2025
ArticleValues vs. value: How joy can improve a brand's relationship with its consumersDevora Rogers|October 29, 2024
ArticleMeasuring attention: Understanding attention metrics to improve ad effectivenessFrancis Raho-Jeavons|October 17, 2024
ArticleEnhancing ad testing with predictive AIJori van der Spijker|October 7, 2024
ArticleConnecting with Gen Z: How to successfully adopt AISIA Austria Staff|September 24, 2024
ArticleGen Alpha: How brands should approach advertising to kids and parentsStavros Triseliotis|September 16, 2024
ArticleHow to effectively advertise sustainabilityJon Arthurs|September 9, 2024
ArticleWhat do TikTok users want from advertisers?Devora Rogers|September 3, 2024
ArticleQuick Take: 12 grapes on  New Year’s EveNatalia Infante Caylor|September 1, 2024
ArticleHow does a country’s cultural profile influence consumer responses to new products?Mark Vroegrijk|September 1, 2024
ArticleHow to use laddering to uncover the emotions surrounding B2B jobs to be doneTracy Tuten|September 1, 2024