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Showing:Point-of-Purchase Research

Total: 28

ArticleHow to go further with purchase journey insightsJoe Beier, Jason Boyd|October 1, 2018
ArticlePassive metering – You don’t know what you don’t knowJacqueline Rosales|January 1, 2018
ArticleMeasuring how brand affects the purchase decisionRolf Wulfsberg|November 1, 2017
Article3 B2B decision-making groups to pay attention toNitin Sharma|September 13, 2017
ArticleQuick tip for maximizing POS survey responseAllen Porter|February 9, 2017
ArticleConducting research in the purchase environmentKelly Heatly, Jill Matthews|December 1, 2016
ArticleHow neuroscience and marketing research helped Bausch & Lomb develop and refine critical sales materialsKieron Mathews, Siva Raj|August 1, 2014
ArticleA bird's-eye view of what mobile can doJerry Thomas|July 1, 2013
ArticleMobile research offers speed, immediacyTanja Pferdekaemper|June 1, 2010
ArticleWhy your packaging should be researched as much as (or more than) your advertisingNorman Leferman|January 1, 2010
ArticleMeasuring retail signage saturationBeth McKeon|February 1, 2003
ArticleTaco Bell gets fresh responses for its satisfaction research with "moment-of-truth" surveysJulia Nufer|October 1, 1993
ArticleArby's and MIS use research in development of new customer order entry systemJoseph Rydholm|June 1, 1991