Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Brand Identity

Total: 312

ArticleDid the product stop pushing consumers’ emotional buttons?Gerry Katz, Elizabeth Lajoie|December 1, 2005
ArticleScotland ’s tourism agency revamps ad campaign to attract European visitorsAnna Lilleengen|November 1, 2005
ArticleIn Case You Missed It... May 2005Quirk's Staff|May 1, 2005
ArticleFood marketing to tweens and teensTed Mininni|February 1, 2005
ArticleBrand as story: A tale of two tellersReyn Kinzey|December 1, 2004
ArticleA look at corporate and brand images in Eastern Europe, the Caucasus and Central AsiaEdward Hodgman|November 1, 2004
ArticleHow qualitative research can help you compete in a rapidly commoditizing worldAndy Greenfield|June 1, 2004
ArticleHow to re-brand a hospitalDavid Kay|June 1, 2004
ArticleTrade Talk: Creating, growing and defending your brandJoseph Rydholm|May 1, 2004
ArticleGetting the right answer from cost-reduction researchRobert Kushner, Randy Brooks, Aileen Beatty|May 1, 2004
ArticleWhat to look for in developing global brand advertisingCharles Young|November 1, 2003
ArticleCreating loyalty on the WebRobert Passikoff|February 1, 2001
ArticleManufacturing firm turns to research and marketing to differentiate itself from competitorsJohn Kavalkovich, Linda Roovers|April 1, 1999
ArticleBeyond human oddities: how to mine consumer brains to build powerful brandsTracy Teweles|May 1, 1998
ArticleLinking a brand's equity to its identityHarry Vardis|February 1, 1998