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Showing:Brand Identity

Total: 312

ArticleFocus groups tell Ethan Allen its redesigned logo stylishly combines the old and the newJoseph Rydholm|November 1, 1992
ArticleResearch helps a rural Arizona hospital through a bond election and beyondJoseph Rydholm|January 1, 1992
ArticleConsumers give Mannington a winning formula for new vinyl flooring productJoseph Rydholm|May 1, 1991
ArticleResearch encourages a comprehensive redesign of Blue Nun packagingJoseph Rydholm|October 1, 1989
ArticleTesting product namesIra Bachrach|March 1, 1989
ArticleDistill complexity: perceptual maps bring it all togetherHarris Goldstein, Peter Zandan|February 1, 1989
ArticleTrade Talk: Study uncovers America's most powerful brandsBeth Hoffman|December 1, 1988
ArticleFocus groups guide Pevely's brand positioningBeth Hoffman|December 1, 1988
ArticleResearch shows risk of package redesignQuirk's Staff|October 1, 1988
ArticleRadio station tuned to researchBeth Hoffman|October 1, 1988
ArticleAttitude surveys keep phone company in touchBeth Hoffman|June 1, 1988
ArticleResearch aids in growth, success of churchBeth Hoffman|January 1, 1987