Marketing Research Articles and Video

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ArticleA guide to effectively engaging social media platforms in marketing researchPete Denman|November 18, 2021
ArticleMeasuring brand health: Is NPS out of touch?Andre Barroso|November 1, 2021
ArticleHoliday 2021: Consumers balancing comfort and concernMarshal Cohen|October 28, 2021
ArticleAfter the pandemic boom: outlook for subscription services in 2022Jeremy King|October 27, 2021
ArticleCan there be more than one right answer? Avoiding bias in researchRich Raquet|October 18, 2021
ArticleThe retail industry has a serious labor problemBrian Kilcourse|October 15, 2021
ArticleAttracting mainstream consumers: Smart home device trends and shopper insightsTrevor Godman|October 15, 2021
ArticleHow AXA Global Healthcare used insights to build relevance and engagementJeremy Hollow|October 15, 2021
Article4 guidelines for applying segmentation to tech companiesAlan Nazarelli|October 5, 2021
ArticleYouth in Africa and Asia share media preferencesFrankline Kibuacha|September 28, 2021
ArticleExpert qualitative moderators explore tips for handling uncomfortable situations in researchLayla Shea|September 7, 2021
ArticleShould you use a pie chart? Conveying audience compositionAshley James|August 30, 2021
ArticleFunctional experts play a key role in marketing strategy and researchLaura Pinsky|August 23, 2021
ArticleUnderstanding consumers with modern segmentation techniquesFaina Shmulyian, Sheilah Wagner|August 11, 2021
ArticleRisks around gatherings: How social preferences have changedChris Hubble|July 26, 2021