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Showing:Advertising Research

Total: 586

ArticleMaybe Jack Bauer will save the (marketing) world after allJoseph Rydholm|January 23, 2012
ArticleIn Case You Missed It... January 2012Quirk's Staff|January 1, 2012
ArticleIs too much emphasis being placed on the "Like" button?Steve Quirk|December 14, 2011
ArticleConsumers are like Google: Brand-building and the search for meaningCharles Young|December 1, 2011
ArticleUsing in-depth interviews to examine the impact of advertisingPatricia Sauerbrey Colton|December 1, 2011
ArticleIn Case You Missed It... November 2011Quirk's Staff|November 1, 2011
ArticleBut how do you really feel? An approach to measuring consumer emotionsJulie Wittes Schlack, Ed Chao|October 1, 2011
ArticleBeyond awareness and recall: rethinking sponsorship measurementNicholas Cameron|August 1, 2011
ArticleIn defense of digital: eliminating concerns surrounding digital researchKimberly Struyk|August 1, 2011
ArticleGone but not forgotten - the power of brandingSteve Quirk|July 6, 2011
ArticleAn analysis of multichannel marketing campaign performanceMolly Elmore|July 1, 2011
ArticleWho's zoomin' who?Joseph Rydholm|June 28, 2011
ArticleThe highs and lows of cable TV cord-cuttingJoseph Rydholm|June 20, 2011
ArticleBrand positioning to multiple markets - change the message, not the missionDennis Crowley|June 1, 2011
ArticleNot always child's play - getting branded characters to performBryan Urbick|May 1, 2011