Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Focus Groups

Total: 597

ArticleSample size for qualitative researchPeter DePaulo|December 1, 2000
ArticleA guide to writing and evaluating qualitative research proposalsHy Mariampolski|December 1, 2000
ArticleTrends and developments in moment-to-moment researchWes Breazeale|December 1, 2000
ArticleConducting focus groups with disabled respondentsThomas Greenbaum|December 1, 2000
ArticleChrysler dug deep with archetype research to shape its PT CruiserJoseph Rydholm|December 1, 2000
ArticleOnline qualitative research task force: report of findingsCasey Sweet, Jeff Walkowski|December 1, 2000
ArticleFocus groups aid store location researchPatrick Quinlan|December 1, 2000
ArticleInsights from a panel of moderatorsNaomi Henderson|December 1, 2000
ArticleOnline focus groups now viable for international researchTrenton Haack|November 1, 2000
ArticleElectronic research tool helps the Arizona Republic reconnect with its communityRobert Duley, Douglas Griffen|July 1, 2000
ArticleUsing research to improve Web marketingScott Young|July 1, 2000
ArticleAtlanta bank uses PISCES process to develop creative positioning strategiesHarry Vardis, Sandra Vasa-Sideris|May 1, 2000
ArticleMulti-country research aids Cartoon Network's quest for world 'toonification'Joseph Rydholm|April 1, 2000
ArticleAdd online focus group viewing to the list of benefits the Web offers researchersDavid Nelems|March 1, 2000
ArticleFocus groups shape ads designed to expand market for Federal Duck Stamp ProgramJoseph Rydholm|March 1, 2000