Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Survey Design

Total: 508

ArticleHow to make mobile research work - for everyoneKristin Luck|June 1, 2011
ArticleData Use: Best practices for well-differentiated questionnaire dataVince Raimondi|May 1, 2011
ArticleData Use: Statistical significance revisitedTerry Grapentine|April 1, 2011
ArticleWhat marketing research can gain from behavioral economicsBill Pendry|April 1, 2011
ArticleData Use: How not to write a survey in the 21st centuryPaul McCullough|March 1, 2011
ArticleQuant-qual approach helps senior services organization understand how to inform and listen to a crucial market segmentEmily Goon|February 1, 2011
ArticleHow respect for respondents improves marketing research for allBonnie Eisenfeld|January 1, 2011
ArticleData Use: Are global scales as easy as 1-2-3 or A-B-C?Kristin Cavallaro|January 1, 2011
ArticleBuilding house panels to the highest quality standardsJeffrey Henning|November 1, 2010
ArticleData Use: Evaluating paired comparisons, maximum difference and traditional rankingAlbert Madansky|October 1, 2010
ArticleThe dos and don'ts of writing quality survey questionsBrett Plummer|October 1, 2010
ArticleFive simple tips to stretch your research dollarsKen Zeldis, Amy Rey|August 1, 2010
ArticleBest practices for surveying niche social media membersTeri Kaslow|August 1, 2010
ArticleWhat is the impact of survey design on respondent engagement?Nallan Suresh, Michael Conklin|July 1, 2010
ArticleHow clear research objectives can lead a project to successBonnie Eisenfeld|July 1, 2010