ArticleEye tracking, product placement and Lady Gaga: What Bad Romance can teach us about embedded brandingStefanie Gehrke, Jennifer Knodler|January 1, 2011
ArticleComcast’s Versus channel turned to research to better understand a core audience segmentJon Last, Christopher Whitely|August 1, 2010
ArticleAd research and the element of emotional surprise - the tale of Susan BoyleCharles Young|May 1, 2010
ArticleWhat Casablanca can teach us about conducting more effective ad researchCharles Young, Amy Shea|April 1, 2010
ArticleResearch shows the power of telling a good story when creating advertising aimed at kidsCharles Young|February 1, 2010
ArticleHow online observational techniques help qualitative researchers keep pace with the speed of consumersMatt Schroder|February 1, 2010
ArticleUsing the Hallmark moment to illuminate the significance of the grandparent-grandchild relationshipLeslie Harris, Paul Johnson|February 1, 2010
ArticleWhy your packaging should be researched as much as (or more than) your advertisingNorman Leferman|January 1, 2010
ArticleAre car and beer ads lost amidst network promotion during the Super Bowl?Quirk's Staff|January 1, 2010
