Marketing Research Articles and Video

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Showing:Online Research

Total: 569

ArticleBuilding client loyalty yields strong ROI for financial services providerJohn Chisholm, Lois Koch|October 1, 2004
ArticleExpedia incorporates customer satisfaction feedback and employee input to enhance service and supportBrett Tucker|October 1, 2004
ArticleInsurance company combines methods for Web site usability researchNancy Bristow, Kenneth Yang|July 1, 2004
ArticleBy the Numbers: Practices you can trustLee Smith|July 1, 2004
ArticleUsing online ethnography to explore the digital camera marketSteve August|July 1, 2004
ArticleThe case for real-time researchLinda Stegeman|July 1, 2004
ArticleReporting Web site usability resultsMike Elledge, Nancy Levy|July 1, 2004
ArticleTechniques for identifying problem respondents in online surveysBill MacElroy|July 1, 2004
ArticleBest practices for e-mail surveys and mailing listsAnn Ray|July 1, 2004
ArticleOnline surveys help Paramount Parks keep respondents and visitors happyJoseph Rydholm|July 1, 2004
ArticlePanelists talk about their online survey experiencesChristopher De Angelis|July 1, 2004
ArticleKidsCom enlists its audience’s help in shaping site avatarsSally Schmidt|February 1, 2004
ArticleValidating overnight sampling with an online research panelPaul Curran, Nicole Cicogna|January 1, 2004
ArticleWhen recruiting physicians for online research, don’t overlook the fax machineLynn Welsh|January 1, 2004
ArticleConducting Web site usability researchJacob Brown|January 1, 2004