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Total: 586

ArticleThe 2024 Summer Olympics captivate audiencesQuirk's Staff|August 6, 2024
ArticleOptimizing commercial airtime and analyzing audience engagementJori van der Spijker|July 2, 2024
ArticleConsumer trust: Will AI erode authenticity in marketing?Jennifer Armstrong|June 25, 2024
Sponsored VideoEyeSee Virtual Session: TikTok Creative That Works: Insights from EyeSee, 3M/Scotch Brite and TikTokMilica Kovac, Rachael Rayan, Nicole Tudosie, Marie Corcoran|May 1, 2024
ArticleTranscreation, not translation: How research helps you avoid ad misinterpretationMartin Oxley|March 20, 2024
ArticleGenerative AI is here to stay: Where advertisers are spending their moneyNicole Perrin|March 5, 2024
ArticleFive generative AI trends on CMOs’ minds todaySteven Millman|March 1, 2024
ArticleDelivering memorable brand experiences in 2024Ted Bouzakis|February 20, 2024
ArticleHow to measure experiential brand activationsDara St. Louis|February 19, 2024
ArticleDecision Analyst: Unlock the power of advertisingJerry Thomas|January 1, 2024
ArticleTrends in Consumer Behavior, Loyalty and Audience ResearchQuirk's Staff|December 6, 2023
ArticleBrand purpose: What is it and three issues regarding brand purpose beliefsPaul Laver|September 25, 2023
ArticleEmbracing a human-centric future: How AI is transforming tech and shifting prioritiesBen Jenkins|September 5, 2023
ArticleFirst-, second- and third-party data: What are they and how are they differentLiz March|August 25, 2023
ArticleHow to maximize the value of programmatic data through audience segmentationMario X. Carrasco|August 21, 2023