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Showing:Communication Strategy Research

Total: 43

ArticleBehavioral science frameworks: Should you be using them?Matthew Hellon|January 25, 2021
ArticleUsing research to understand health care routinesKathryn Ambroze|January 1, 2020
ArticleMarketing lessons from political tweetingRob Berman, Colman Humphrey, Shiri Melumad, Robert Meyer|October 16, 2019
ArticleCreating agile and adaptive shopper journey strategies with behavioral scienceJeff Galak, Greg Gwiasda|April 8, 2019
ArticleHow PNC Bank tested changes to its CX evaluation scalesMichael Shuker, Courtney Stopansky|July 1, 2018
ArticleThe power of videoZoe Dowling|February 1, 2018
ArticleHow the Can Manufacturers Institute influenced retailers and increased sales in a declining industryJon DeWitt|October 23, 2017
ArticleThe costly impact of implicit questions in doctor-patient conversationsKathryn Ticknor|December 1, 2014
ArticleHow to create high-potential global marketing messagesScott Garrison, Jet Kruithof|November 1, 2014
ArticleIn Case You Missed It... October 2014Quirk's Staff|October 1, 2014
ArticleFrom sex to shopping, study indicates a shift in today’s manPatrick Buckley|October 1, 2014
ArticleUsing conjoint to fine-tune your brand’s messagingSteven Struhl|July 1, 2014
ArticleMeta-analysis reveals best practices for more effective marketing claimsPaul Janssen, Gerard Loosschilder|December 1, 2012