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Showing:Concept Development

Total: 51

ArticleEthnography tracks the migration of technology into the American kitchenMaren Elwood|May 1, 2010
ArticleHow hybrid research allowed eBay users to give feedback on the feedback systemPeter Mackey, Mike Katz|April 1, 2010
ArticleOvercome these common hazards to seize their potentialEllen Cabacungan|December 1, 2009
ArticleLaddering showed Infiniti how drivers viewed its Around View Monitor technologyMatt Schroder|October 1, 2009
ArticleAdding ‘prosumers’ to your groups can provide a creative boostSteve Richardson|May 1, 2009
ArticleThe importance of data quality in advertising decision-makingAshley Grace, Ron Conlin|April 1, 2009
ArticleAdd some strategy to your concept evaluation processKevin Dona|April 1, 2009
ArticleHow do respondent behaviors and online sample quality affect measures of ad performance?Don Bruzzone|April 1, 2009
ArticleConcept development, Survivor-styleMartha Guidry|August 1, 2008
ArticleTips on testing branding concepts, product names, slogans and ad copyJames Murphy|May 1, 2008
ArticleQualitatively Speaking: Involving your core usersLaura Morris|December 1, 2007
ArticleUsing role play and guided imagery for concept generationMark Shekoyan|December 1, 2007
ArticleHow one company found ways to innovate in the midst of reorganizationCara Woodland, Katie Steffy, Andrea Birkett|May 1, 2006
ArticleA qualitative approach to consumer-based concept developmentJudith Lerner|December 1, 2005
ArticleDon't shoot your ideation session in the footGregg Fraley|May 1, 2003