Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Journey Mapping

Total: 67

ArticleTechnology and the shopper journey: The influence of augmented realityDevora Rogers|July 26, 2021
ArticleShould inflation impact your marketing strategies?Paul Sparrow|July 15, 2021
ArticleConsumer loyalty and shopper behaviors post-COVIDJola Burnett|July 12, 2021
ArticleWhen to – and when not to – use research for direct-to-consumer marketingGina Pomponi|July 1, 2021
ArticleIncorporating sustainability into the post-pandemic shopper marketing ecosystemErik Olsen|July 1, 2021
ArticleWomen’s razors: Shelf space and reachJenna Stearns|March 30, 2021
ArticleThe Digital Shopper Journey: An Insights Blind SpotAlex Hunt|March 1, 2021
ArticleThe 4 brand superpowers that enable the ultimate B2B customer experienceSimon Calvert|March 1, 2021
ArticleThe value of mapping brand memoriesEldaa Daily, Russ Turpin, Charles Young|March 1, 2021
ArticleWhy brands need research to gauge pandemic-fueled shifts in consumer habitsCarly Fink|March 1, 2021
ArticleLearn More about DISQO’s Ethically-Sourced Consumer Insights AudienceDISQO Staff|February 22, 2021
ArticleBefore You Go: 10 minutes with Nathan Noertker, RBEmily C. Koenig|January 1, 2021
ArticleA new world: Marketing to small businessesMiki Velemirovich|December 14, 2020
ArticleBetter Together: Qualitative + Quantitative Research for Path-to-PurchaseLuth Research|October 5, 2020
ArticleRelationship marketing in the new normalDouglas Pruden, Terry Vavra|October 1, 2020