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Showing:Product Positioning Studies

Total: 95

ArticleWhy marketing should own pricingRobin de Rooij, Oskar Toerneld|April 1, 2017
Article3 steps to improve your POS ROI in AsiaYeeli Lee|December 1, 2016
ArticleReducing the uncertainty of product performanceKeith Brady|August 1, 2016
Article3-step research process for identifying your product’s triggers and barriersScott Garrison|April 1, 2016
ArticleUsing market research to challenge assumptions and inspire actionYvette Wikstrom|December 1, 2015
ArticleApplying the Shapley value method to marketing researchMichael Lieberman|November 1, 2015
ArticlePricing research: A new take on the Van Westendorp modelMichael Lieberman|June 1, 2015
ArticleMobile ethnography let Kraft capture the highs and lows of party planning and hostingAlex Hunt|December 1, 2014
ArticleWhy marketers should care about the continuing shift in marijuana’s favorJennifer Sikora|November 1, 2014
ArticleQuality vs. quantity: A process for identifying the best of the best B2B respondents for new product researchKip Creel|April 1, 2014
ArticleA LifeScan researcher extols the value of active management of the research processLawrence Cesnik|January 1, 2014
ArticleIntelligent design: Packaging food with purposeLen Pollack|August 1, 2013
ArticlePlace vs. space: Three tools for turning shopping into entertainmentGavin Johnston|June 1, 2013
ArticleThe power of prediction marketsJulie Wittes Schlack|May 1, 2013
ArticleLosing its polish? Samsung takes on Apple with more than just priceRobert Passikoff|March 1, 2013