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Showing:Statistical Analysis

Total: 81

ArticleBy the Numbers: The top five mistakes in marketing statisticsWilliam Briggs|December 1, 2013
ArticleModeling the drivers of Net Promoter ScoreAlexander Larson, Basile Goungetas|October 1, 2013
ArticleData Use: Toward a more optimized kind of revenue optimizationJeff Monroe|May 1, 2013
ArticleHelping wrangle big data: Monte Carlo for marketing researchMichael Lieberman|May 1, 2013
ArticleConsiderations in using the Kano method for international new-product surveysMichael Latta|April 1, 2013
ArticleData Use: Bayes nets: Understanding the best newest thing - Part IISteven Struhl|April 1, 2013
ArticleAre methodologists becoming irrelevant?Paul Richard "Dick" McCullough|March 26, 2013
ArticleData Use: Bayes nets: Understanding the best newest thing - Part ISteven Struhl|March 1, 2013
ArticleData Use: Significant differencesDoug Berdie|January 1, 2012
ArticleBy the Numbers: The numbers behind the numberChris Szczepanski|January 1, 2012
ArticleFive pitfalls to avoid for successful linkage analysisKeith Chrzan|November 1, 2011
ArticleWhat can text analytics teach us?Eric Weight|August 1, 2011
ArticleData Use: Statistical significance revisitedTerry Grapentine|April 1, 2011
ArticlePitney Bowes places a premium on soliciting and acting on customer feedbackMichael Calderwood, Anthony Giusto|April 1, 2011
ArticleRisky business: How research can find the truth about respondents' bad behaviorMichael Lieberman, Jon Montgomery|August 1, 2010