Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:1996

Total: 111

ArticleCustomer satisfaction and choice modeling: a marriageBill Etter|October 1, 1996
ArticleCustomer value measurementAlex Vayslep|October 1, 1996
ArticleMeasuring your competitive strengthMichael Branham|October 1, 1996
ArticleResearch Industry News October 1996Quirk's Staff|October 1, 1996
ArticleFrom the Publisher October 1996: This satisfaction 'research' left the customer unsatisfiedTom Quirk|October 1, 1996
ArticleSatisfaction research puts Twin Cities United Ways in touch with their core donorsJoseph Rydholm|October 1, 1996
ArticleProfiting from customer value analysisMadhav Srinivasan|October 1, 1996
ArticleSurvey Monitor October 1996Quirk's Staff|October 1, 1996
ArticlePhysician focus groups revisitedMurray Simon|June 1, 1996
ArticleMarketing Research War Stories June/July 1996Art Shulman|June 1, 1996
ArticleRespondents in interactive groups approve Best Western's ambitious ad campaignJoseph Rydholm|June 1, 1996
ArticleIn defense of the mail surveyHoward Waddell|June 1, 1996
ArticleNames of Note June/July 1996Quirk's Staff|June 1, 1996
ArticleBringing researchers and ad agency folks togetherDenise Yohn|June 1, 1996
ArticleTrade Talk: We have lift-off: QMRR launches into cyberspaceJoseph Rydholm|June 1, 1996