Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Quantitative Research

Total: 1520

ArticleHow analytics can inform and improve the ad research processJody Moxham, Terry Villines|March 1, 2013
ArticleQual & Quant: A love storyAdam Rossow|February 14, 2013
ArticleMust-read books for marketing researchersQuirk's Staff|February 1, 2013
ArticleAn approach to selecting online respondentsGeorge Terhanian|February 1, 2013
ArticleFacebook Graphs: Charting a new course for marketing research recruiting?Lorin Drake|February 1, 2013
ArticleTipping the (survey) scales: How to set the multicultural record straightCarlos E. Garcia|January 29, 2013
ArticleHow to craft surveys that maximize data integrityRoxanne Salen|January 22, 2013
ArticlePackage-to-product fit assessments that improve brand alignmentKevin Waters|January 1, 2013
ArticleBy the Numbers: Theory of marketing research panel adaptation or survival of the fittest?Kristin Cavallaro|January 1, 2013
ArticleResearchers, be thankful for these 7 thingsAlexis Siegle|December 18, 2012
ArticleThe war against unengaged online respondentsSteven Gittelman, Elaine Trimarchi|December 1, 2012
ArticleTrade Talk: The power of creativity + dataJoseph Rydholm|December 1, 2012
ArticleBy the Numbers: Lessons for using online marketing research panels in B2BNatalia Elsner|November 1, 2012
ArticleA look at consistency in global non-probabilistic online samplesSteven Gittelman, Elaine Trimarchi|November 1, 2012
ArticleEthnography-based hybrid research stretches four continents to study workplace interactionBrian Green|November 1, 2012