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Showing:Advertising Research

Total: 586

ArticleChevron tracks long-running corporate advertising programJoseph Rydholm|March 1, 2000
ArticleConsumers' contradictions: value and other brand attributesDavid Langley, Lori Cook|March 1, 2000
ArticleA process and program for improving advertising efficiency and effectivenessHarold Spielman|March 1, 2000
ArticleTrade Talk: Study examines ad likabilityJoseph Rydholm|March 1, 2000
ArticlePersuasive advertising drives toothbrush salesMichael Rabuck|July 1, 1999
ArticleStrategic planning processRobert Passikoff|May 1, 1999
ArticleU S West finds that color in yellow pages does more than just capture a shopper's attentionRobert Batemarco, Cynthia Schlegel, Jane Dennison-Bauer|May 1, 1999
ArticleGetting the most out of your copy testSimeon Chow|March 1, 1999
ArticleKeys to successful advertising in the Asian-American marketJohn McKay|March 1, 1999
ArticleAdvertising and packaging; Your product's voice and faceGene Leichter|March 1, 1999
ArticleStudy seeks to determine if a TV viewer's involvement in a program carries over to adsJoseph Rydholm|March 1, 1999
ArticleUsing recognition-based tracking to compare the ROI of print, radio and TVDon Bruzzone, Lizabeth Reyer|March 1, 1999
ArticleRx DTC advertising: a delicate balanceMichael Greenfield|June 1, 1998
ArticlePfizer conducts research with doctors to improve usability of men's health inventoryKimberly Rengle|June 1, 1998
ArticleAdvertising works, believe it or notJerry Thomas|March 1, 1998