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Showing:Focus Groups

Total: 597

ArticleMoving client/moderator communications into the 1990sThomas Greenbaum|December 1, 1992
ArticleSurveying focus group respondents yields unexpected benefitsAlice Rodgers|December 1, 1992
ArticleRespondents in focus groups, one-on-ones endorse fun-loving Libbey Glass ad campaignJoseph Rydholm|December 1, 1992
ArticleQualitative report writing - is faster better?Naomi Henderson|December 1, 1992
ArticleHow qualitative researchers see the consumer of the 90sJudith Langer|December 1, 1992
ArticleFocus groups tell Ethan Allen its redesigned logo stylishly combines the old and the newJoseph Rydholm|November 1, 1992
ArticleThe Missouri Lottery tests new games with focus groupsQuirk's Staff|November 1, 1992
ArticleWhen a Hispanic is not a Hispanic: issues in conducting Hispanic qualitative researchFelipe Korzenny, Betty Korzenny|November 1, 1992
ArticleMail survey, mystery shops and other research contribute to Connecticut bank's customer satisfaction effortsJoseph Rydholm|October 1, 1992
ArticleThe latest findings of an ongoing study of why respondents participate in focus groupsAlice Rodgers|June 1, 1992
ArticleQualitative research professionals are much more than just moderatorsRuth Zanes|June 1, 1992
ArticleFocus groups, conjoint analysis help develop the Ameritech/Household Int'l. Complete MasterCardMary Tonneberger|May 1, 1992
ArticleHow NOT to recruit for a focus group: reconstruction of an actual interviewJim Schwartz|April 1, 1992
ArticleProjective technique aims to uncover consumer attitudesDoreen Mole|March 1, 1992
ArticleResearch with drug store shoppers shapes advertising for Standard DrugQuirk's Staff|March 1, 1992