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Showing:Focus Groups

Total: 597

ArticleRetooling the focus group to business-to-business researchDaniel Oromaner|April 1, 1991
ArticlePrinciples of rapport - focus group moderationDavid Farlow|March 1, 1991
ArticleResearch helps Grant/Jacoby develop new advertising for Stokely USAPamela Nagel|March 1, 1991
ArticleThe value of verbatimsTim Huberty|March 1, 1991
ArticleData Use: Optimizing the advertising message for Second City Bus ServiceRobert Roy|March 1, 1991
ArticleResearch and a strong marketing campaign keep Copper Mountain's business hotJoseph Rydholm|March 1, 1991
ArticleMoney isn't everythingAlice Rodgers|December 1, 1990
ArticleFocus group workshops and championships assist new product development processSteve Bernstein|December 1, 1990
ArticleClient ground rules for observing focus groupsNaomi Henderson|December 1, 1990
ArticleA look at the customer survey process at Caterpillar Inc.Brett Blackwell|November 1, 1990
ArticleUtilities discovering the value of customer satisfaction researchJudith Karten|November 1, 1990
ArticleRespondent reasons for focus group participationAlice Rodgers|May 1, 1990
ArticleFocus groups aid positioning of new boiler control technologyJoseph Rydholm|April 1, 1990
ArticleUses and misuses of business-to-business focus groupsAlan Zimmerman|April 1, 1990
ArticleFrom the Publisher March 1990: New book could help you avoid first-time focus group problemsTom Quirk|March 1, 1990