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Showing:Advertising Research

Total: 586

ArticleRespondents in focus groups, one-on-ones endorse fun-loving Libbey Glass ad campaignJoseph Rydholm|December 1, 1992
ArticleResearch with consumers points the way to personifying Mr. Coffee for a new advertising campaignDavid Morawski, Lacey Zachary|March 1, 1992
ArticleNew developments in TV copy testing promise better measuresWilliam Van Pelt|March 1, 1992
ArticleThe Gestalt approach to advertising researchDaniel Oromaner|March 1, 1992
ArticleFocus on advertising: When, why & how to use qualitative researchDaniel Oromaner|December 1, 1991
ArticleResearch and marketing breathe new life into a mature productQuirk's Staff|April 1, 1991
ArticleResearch helps Grant/Jacoby develop new advertising for Stokely USAPamela Nagel|March 1, 1991
ArticleAre you penalized for testing commercials in "rough" form?Harvey Magier|March 1, 1991
ArticleThe value of verbatimsTim Huberty|March 1, 1991
ArticleData Use: Optimizing the advertising message for Second City Bus ServiceRobert Roy|March 1, 1991
ArticleResearch and a strong marketing campaign keep Copper Mountain's business hotJoseph Rydholm|March 1, 1991
ArticleNew measuring sticks for media and other marketing-mix variablesMichael Wolfe|February 1, 1991
ArticleResearch supports United Way's decision to use paid advertising for the first timeQuirk's Staff|June 1, 1990
ArticleAdvertising research plays an integral role in the success of Fallon McElligott adsTim Huberty|March 1, 1990
ArticleFocus groups tell California-based mountain bike maker its ad campaign is a winnerJoseph Rydholm|March 1, 1990