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Showing:Focus Groups

Total: 597

ArticleFocus groups tell California-based mountain bike maker its ad campaign is a winnerJoseph Rydholm|March 1, 1990
ArticleTrade Talk: Re-thinking the youth marketJoseph Rydholm|February 1, 1990
ArticleResearch guides Holiday Corp.'s creation of a lodging chain for business travelersJoseph Rydholm|February 1, 1990
ArticleHow to get better tape recordings of focus groups and interviewsStephanie Tudor|December 1, 1989
ArticleResearch helps Boy Scouts of America communicate an active, adventurous imageJoseph Rydholm|December 1, 1989
ArticleThe rules change when conducting focus groups for business to business researchNick Calo|December 1, 1989
ArticleQualities of a Master ModeratorNaomi Henderson|December 1, 1989
ArticleFocus groups tell Standard Register that service is most importantQuirk's Staff|December 1, 1989
ArticleResearch encourages a comprehensive redesign of Blue Nun packagingJoseph Rydholm|October 1, 1989
ArticleFocus groups shape successful ad campaign for Oasis LaundriesJoseph Rydholm|July 1, 1989
ArticleFood for thoughtQuirk's Staff|July 1, 1989
ArticleResearch steers nightclub's respositioningQuirk's Staff|June 1, 1989
ArticleCASRO data collection guidelinesQuirk's Staff|March 1, 1989
ArticleFrom the Publisher: Ignoring research findings can be very costlyTom Quirk|February 1, 1989
ArticleThe solid gold focus groupHarold Daume|December 1, 1988