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Showing:Data Analysis

Total: 897

ArticleData Use: Steering the vote: the case of the Oglala Sioux casinoMichael Lieberman|July 1, 2013
ArticleBig data: boon to improving customer experience, bane of researchers?John Goodman, David Beinhacker, Peter North|June 1, 2013
ArticleData Use: Toward a more optimized kind of revenue optimizationJeff Monroe|May 1, 2013
ArticleTarget your analysis to target your marketingDamon Ragusa|May 1, 2013
ArticleHelping wrangle big data: Monte Carlo for marketing researchMichael Lieberman|May 1, 2013
ArticleConsiderations in using the Kano method for international new-product surveysMichael Latta|April 1, 2013
ArticleData Use: Bayes nets: Understanding the best newest thing - Part IISteven Struhl|April 1, 2013
ArticleBigger (data) isn't always betterMichelle Finzel|March 1, 2013
ArticleData Use: Bayes nets: Understanding the best newest thing - Part ISteven Struhl|March 1, 2013
ArticleHow analytics can inform and improve the ad research processJody Moxham, Terry Villines|March 1, 2013
ArticleCustom classifications help brands get granular with social intelligenceJasper Snyder|February 1, 2013
ArticleData Use: A look inside the choice-modeling toolboxMichael Lieberman|February 1, 2013
ArticleHow Nate Silver did itMichael Lieberman|January 1, 2013
ArticleSoftware Review: QiTim Macer|January 1, 2013
ArticleBy the Numbers: Theory of marketing research panel adaptation or survival of the fittest?Kristin Cavallaro|January 1, 2013